The challenge
Furniture products have a relatively high purchase value and a longer customer decision journey, requiring trust-building and multiple advertising touchpoints before conversion.
Casa Noura Furniture Sales Campaign
A complete paid sales campaign concept developed for Casa Noura, a furniture and home décor ecommerce brand targeting the Egyptian market. The project included audience research, campaign structuring, advertising copywriting, realistic product creative production and customer retargeting. The strategy combined new-customer acquisition, 30-day retargeting and Advantage+ Shopping campaigns to increase furniture sales and improve return on advertising spend.
The solution
The campaign used realistic product visuals highlighting materials and details, supported by audience segmentation based on purchase intent. Retargeting campaigns were created for visitors, engaged users and customers who viewed products without completing their purchases.
The result
EGP 75,000 ad spend, 198 purchases, 710,000 people reached, 1,250,000 impressions, 275 conversations, EGP 378.79 cost per purchase, EGP 690,000 estimated revenue and 9.20 ROAS.
