A complete visual identity project for Aureva Skin, a concept skincare brand\. The identity was created to communicate purity, confidence and natural care through a refined logo, cohesive colour palette, typography system, skincare packaging, stationery and consistent brand applications
The challenge was to build a distinctive identity within the competitive skincare market while balancing trusted clinical care with a calm and natural premium feel. The identity also needed to remain clear and consistent across packaging, printed materials and different customer touchpoints.
A minimal single-leaf symbol was developed to represent care, purity and natural ingredients. The visual system combines warm off-white, sage green, muted olive and deep forest green. The project also included typography, leaf patterns, logo usage guidelines, skincare packaging, stationery and branded space applications.
A cohesive and flexible visual identity that gives Aureva Skin a professional, calm and trustworthy presence across its products, printed materials and brand touchpoints.
