The challenge
The campaign needed to reach people with genuine interest in dental services, reduce low-quality enquiries and convert qualified leads into confirmed appointments at a sustainable cost.
Novera Dental Meta Lead Generation Campaign
A simulated Meta lead generation campaign created for an Egyptian dental clinic, targeting potential patients across Cairo and Giza to generate qualified consultation requests and confirmed appointments.
The solution
A high-intent lead form campaign was created with broad, interest-based and retargeting audiences. Four creative concepts were tested, including a dentist-led video, clinic tour, patient experience and booking-process advertisement.
The result
The simulated campaign generated 456 leads, including 238 qualified prospects and 142 confirmed appointments, at EGP 52.63 per lead and EGP 169.01 per booking.
