The challenge
Reaching new customers in a highly competitive restaurant market and converting ad views into completed food orders at a sustainable cost.
Riwaq Kitchen Meta Orders Campaign
A professional paid advertising campaign concept developed for Riwaq Kitchen to increase restaurant orders and reach new customers across Cairo. The project included campaign strategy, audience targeting, sales copywriting, realistic food creatives and retargeting campaigns. The structure combined new-customer acquisition, 14-day retargeting and an Advantage+ sales campaign to increase orders while maintaining an efficient acquisition cost.
The solution
The campaign used realistic food photography, precise geographical targeting and audience segmentation. Retargeting was used to reconnect with people who engaged with the restaurant but did not complete an order.
The result
EGP 45,000 ad spend, 1,260 orders, 503,000 people reached, 980,000 impressions, EGP 35.71 cost per order, EGP 234,000 estimated revenue and 5.20 ROAS.
