A complete restaurant marketing case study demonstrating our approach to growing a burger restaurant’s digital presence and increasing customer orders. The project covered audience and competitor research, content strategy, social media management, food-focused creative production, short-form video concepts and a location-based Meta Ads campaign.
The main challenge was turning social media attention into customer orders within a highly competitive restaurant market. The campaign needed consistent visual communication, realistic food presentation, compelling offers and accurate geographic targeting focused on customers located within the restaurant’s delivery area.
We developed a content strategy combining menu highlights, customer experiences, behind-the-scenes content, social proof and limited-time offers. The project included a monthly content calendar, a consistent social media direction, short-form video concepts and a Meta Ads structure targeting new local customers and retargeting engaged audiences.
The project produced a complete and actionable restaurant marketing system, including content strategy, monthly publishing calendar, social media creatives, short-form video concepts and a paid advertising plan focused on generating orders
